The Incredible Hulk #300, October 1984, written by Bill Mantlo with art by Sal Buschema.
In my humble opinion, this is one of the best Hulk comic books ever. The Hulk goes crazy and kicks everybody’s butts (except for Spider-Man, who ran away and hid).
Above, I’ve posted photos of what I consider to be two different variants of the same book. The first one is a retailer edition (therefore the bar code), which would’ve been commonly found at local convenience stores, grocery stores, etc… The second one is a direct edition that would’ve been seen at a local comic shop or received via subscription.
Most people don’t actually consider them variants, because they’re the same book with (basically) the same cover. The differences are in the box where the price is listed, and the inclusion of a bar code on one but not the other. Variants usually have different cover art, or a different price. Looking through The Standard Catalog of Comic Books (3rd Edition), it states that the circulation was 196,567, but doesn’t specify how many were retailer copies and how many were direct copies.
I consider these variants because… well… they vary! I have other comics with similar types of differences. For example, GI Joe #21 (The Silent Issue). I have three copies: one with a barcode (1st printing), one with a Spider-Man face where the barcode is on the other (1st printing), and one with a Black Spider-Man face in that same spot (3rd printing).
My theory is that the retailer edition will be a rarer book than the direct edition, due to the fact that unsold books at stores get the covers ripped off to return to the distributors for credit. Not only will there be less of this variant, but it will be more difficult to find copies in high grade condition. The reason this is so is because these copies would’ve been handled extensively in stores and generally not treated as well (stacking on shelves, etc…) whereas the direct editions would have gone directly to subscribers or comic book stores where they were more likely to have been treated with the reverence they so richly deserve.
What do you think? Do you buy one of each, if you see them, or do you not care whether it has a barcode or not? Do you think that one is rarer than the other? Should they be considered variants?
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Tags: comic, comic book variants, comic books, comics, GI Joe, Incredible Hulk, photo, photos, Spider-Man, variants